In the dynamic world of government affairs, the ability to swiftly analyze and interpret voter and election data is indispensable. At Bennett Waggoner Group, we believe in utilizing data to inform strategies and provide actionable insights. This is why we are excited to announce the launch of our new voter and election database, Leviathan, a robust tool designed to integrate comprehensive data sets from multiple sources with cutting-edge analytics to serve our needs in Ohio.

The Genesis of Leviathan

Leviathan stemmed from our need to understand and predict election outcomes more accurately, gauge voter sentiments, and streamline our operations during critical campaigning periods. We fed Leviathan a large amount of data that includes voter registration, past election results, demographic information, and more, sourced from the Ohio Secretary of State and various county Boards of Elections. These data sets are supplemented by additional public and private sources, ensuring a rich repository of information.

Designing Leviathan: Challenges and Breakthroughs

One of the primary challenges in creating Leviathan was managing and structuring an immense database that could efficiently handle the data’s complexity and scale. This is where became an indispensable tool for our team. With its intuitive interface and powerful features, it allowed us to visualize the relationships between the numerous tables involved in our database. This visualization was crucial in understanding data interdependencies and optimizing the database schema for performance and scalability.

Using, we mapped out entities such as voters, elections, precincts, and campaign finance. Each of these entities possesses numerous attributes and is interconnected in a manner that allows for complex queries and analyses. For instance, the voter entity not only contains basic demographic information but is also linked to historical voting patterns, enabling us to predict turnout and preferences in upcoming elections.

Deployment and Integration

Deploying Leviathan was a significant endeavor, given its scope and the criticality of the data it manages. Our data team implemented a phased rollout, where gradual integration was key, ensuring that each component interacted seamlessly with others and that the overall system stability was maintained.

The database now integrates GIS data and mapping, allowing us to visually illustrate voting trends at the state, district, precinct, and even household. This capability enables us to provide timely and accurate analyses to our strategists and clients.

Security and Compliance

Data security is paramount, particularly when handling sensitive information such as voter data. Leviathan incorporates multiple layers of security, including encryption at rest and in transit, strict access controls, and continuous monitoring for potential security threats.

The Impact of Leviathan

During its development, Leviathan has dramatically transformed how we approach data-driven decision-making. The insights generated through the database have enabled us to provide more precise advice to our clients, tailor strategies based on real-time data, and predict election outcomes with a higher degree of accuracy. Moreover, our ability to integrate and analyze data rapidly means we can respond more agilely to changing political landscapes, giving our clients a strategic edge.

Looking Forward

As we continue to refine Leviathan, we are exploring the incorporation of more advanced analytics, including machine learning models, to further enhance our predictive capabilities. The future of data-driven government affairs is here at Bennett Waggoner Group, and with Leviathan, we are well-positioned to lead the charge.

The development of Leviathan has not just been about building a database; it has been about creating a vital tool that empowers better governance through data. We are proud to contribute to a more informed and engaged political process in Ohio and are excited about the possibilities that Leviathan continues to bring to the forefront of political strategy.